Graphic design doesn’t just play an important role in architecture, but a necessary one. Some consider graphic design to be an architectural hero. I could agree with that. By incorporating graphic elements into the architecture of a project can provide a sizable impact with minimal construction and cost. More importantly, it defines the space and reinforces the atmosphere that it is trying to create. For example, the graphics in the children’s library at Fort Washington (below) were created within giant lampshades to define a series of “rooms” and create distinct environments within the space. The graphics create an entire little world in each of those lampshades.
Signage and graphics reinforce the character and intentions of the architecture they encompass. However, a lot of times it can be turned completely around. Architecture needs graphic design for visual identity which in-turn, grows the architectural firm. For example, Aamodt/Plumb, an architectural firm based in Cambridge and Austin, commissioned TwoPoints.Net to design all of their branding for the company.
“TwoPoints decided to retain the slash between their names, turning it into a flexible visual system. The slash was turned into a line, the line into a division of space, the space into a placeholder for the studio’s work.”
Aamodt/Plumb’s sensitive use of materials play an important role in their work, as does their thoughtful attention to the design both internally and externally. The branding of their company greatly reflects their holistic vision as a team. It sparks interest in their clients and creates cohesion between their architecture work and design aesthetic. A potential client seeks them because they have the total package. They have a brand. It’s clean, simple, and obvious.
I’ve come to realize more and more that the process of thinking of architecture and graphic design goes hand in hand. You can’t have one without the other. Each element feeds off one another. They bring emotion, and movement to the composition.
Have you noticed this as well? What do you think of it? I would love to incorporate more graphics and wall art into homes whether it’s type, painting, pattern, anything! The options are endless. Thinking about integrating something like this in your home? Want to work together? Let’s talk!
-ash
(this post was created for Corner Greer Architects Blog, visit their site to learn more!)
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